Mobile Marketing Market Size, Top Countries Data, Size, Revenue, Company Overview, Industrial Statistics, Regional Economy, Development and Forecast to 2028

August 11 01:55 2021
Mobile Marketing Market Size, Top Countries Data, Size, Revenue, Company Overview, Industrial Statistics, Regional Economy, Development and Forecast to 2028
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The global mobile marketing market size reached USD 66.07 Billion in 2020 and is expected to register a CAGR of 23.6% during the forecast period, according to latest analysis by Emergen Research.

Increasing demand for immediate engagement solutions is a key factor expected to drive global mobile marketing market revenue growth during the forecast period. Rising demand for evaluating effectiveness of marketing campaign in real-time is expected to further propel global mobile marketing market revenue growth going ahead. Increasing social media networking sites and social media advertising are other factors expected to boost global mobile marketing market revenue growth in the near future.

The report is an extensive compilation of intelligent market research studies that are bound to help companies and stakeholders make informed business decisions in the long run. The report further focuses on the strategic initiatives and business expansion plans undertaken by the key players participating in the Mobile Marketing industry. An assessment of the effective strategies used by these players, such as mergers & acquisitions, joint ventures, partnerships and collaborations, government & corporate deals, brand promotions, and new product launches, has been entailed in the report.

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Some Key Highlights From the Report

  • Solution segment revenue is expected to expand at a significantly steady CAGR during the forecast period. Increasing demand for mobile marketing solutions such as QR codes, SMS, MMS, mobile web, push notifications, in-app messages, location-based marketing, and others is expected to boost revenue growth of this segment going ahead.
  • The large enterprise segment is expected to lead in terms of revenue over the forecast period due to rising adoption mobile marketing among large enterprises as a strategy to reach potential of a larger audience while also increasing brand value.
  • Key players in the market include Google LLC, Inmobi Technology Services Private Limited, International Business Machines Corporation, Marketo, Inc., Amobee, Inc. (Singapore Telecommunications Limited), Oracle Corporation, Salesforce.com, Inc., Chartboost Inc., Microsoft Corporation, and Twitter Inc.
  • In April 2018, Inmobi Technology Services Private Limited partnership with Bharti Telemedia Limited (Airtel TV). Through this partnership Inmobi introduced premium OTT audiences to Indian brands during and after the cricket season. Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018, with 350+ Television channels, 10000+ films, television programs, and originals, as well as implementations with Hotstar, Amazon Prime Video, Eros Now, Alt Balaji, and others.

Emergen Research has segmented the global mobile marketing market on the basis of component, organization size, solution, end-use, and region:

  • Component Outlook (Revenue, USD Billion; 2018–2028)
    • Services
    • Solutions
  • Organization Size Outlook (Revenue, USD Billion; 2018–2028)
    • Large Enterprises
    • SMEs
  • Solution Outlook (Revenue, USD Billion; 2018–2028)
    • QR Codes
    • SMS
    • MMS
    • Mobile Web
    • Push Notifications
    • In-App Messages
    • Location Based Marketing
    • Others
  • End-use Outlook (Revenue, USD Billion; 2018–2028)
    • Media & Entertainment
    • Retail
    • Automotive
    • IT & Telecom
    • Healthcare
    • BFSI
    • Travel & Tourism
    • Others

The Global Mobile Marketing Market can be geographically bifurcated on the basis of regional demand, output, and estimated revenue share. The most prominent regions dictating the global market include: 

  • North America (U.S., Canada, Mexico)
  • Europe (U.K., Germany, France, Italy)
  • Asia Pacific (China, Japan, India, Korea)
  • Latin America (Brazil, Argentina, Ecuador, Chile)
  • Middle East Africa (Egypt, Turkey, Saudi Arabia, Iran)

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Key questions addressed in the report:

  • Which of the leading market regions accounts for the highest global market share?
  • What is the current valuation of each region and the estimated remuneration over the forecast timeline?
  • What are the sales estimates for every regional segment in the Mobile Marketing market over the projected period?
  • What is the projected growth rate likely to be demonstrated by each region in the global Mobile Marketing market?

Table of Content

Chapter 1. Methodology & Sources
    1.1. Market Definition
    1.2. Research Scope  
    1.3. Methodology
    1.4. Research Sources
          1.4.1. Primary
          1.4.2. Secondary
          1.4.3. Paid Sources
    1.5. Market Estimation Technique
Chapter 2. Executive Summary
    2.1. Summary Snapshot, 2021–2028
Chapter 3. Key Insights
Chapter 4. Mobile Marketing Market Segmentation & Impact Analysis
    4.1. Mobile Marketing Market Material Segmentation Analysis
    4.2. Industrial Outlook
          4.2.1. Market indicators analysis
          4.2.2. Market drivers analysis
                    4.2.2.1. Increasing demand for immediate engagement solution
                    4.2.2.2. Increasing demand for ROI tracking
                    4.2.2.3. Rising demand for evaluating effectiveness of marketing campaign in real-time
                    4.2.2.4. Increasing demand for gamified mobile advertising
          4.2.3. Market restraints analysis 
                    4.2.3.1. Lack of skilled professionals
                    4.2.3.2. Concerns regarding data privacy
    4.3. Technological Insights 
    4.4. Regulatory Framework
    4.5. Porter’s Five Forces Analysis
    4.6. Competitive Metric Space Analysis
    4.7. Price trend Analysis
    4.8. Covid-19 Impact Analysis

CONTINUED…!!

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