The global Connected TV Market size is expected to reach USD 289.03 Billion in 2028 and register a CAGR of 7.13%, according to the latest report by Reports and Data. Rising trend to watch video and series through online platforms, rising disposable income, and advancements in television technology are key factors driving global market revenue growth.
Connected TV devices are gaining traction in recent years as one can stream online content without downloading the data on the device. Increasing adoption of various connected devices like smart TVs, smart TV sticks, or media streamers, and gaming consoles, increasing popularity of Over The Top (OTT) platforms such as Disney Plus, Amazon Prime Video, Netflix, Hulu, along with internet surfing, YouTube and improvements in the standard of living of people are key factors boosting global market revenue growth. In addition, factors such as availability of various connected TV devices and high demand for live streaming and gaming consoles such as Xbox and PlayStation are also supporting market growth.
However, rising threats related to piracy and illegal streaming and high costs of some devices are key restraints expected to hamper market growth going ahead.
Amazon.com Inc., Samsung Inc., Sony Corporation., Nintendo Inc., LG Inc., Roku Inc., TCL, Hisense, Microsoft Inc., Google LLC., Apple Inc., and Xiaomi Inc., ASUSTek Computer Inc., and Cloudwalker Streaming Technologies Pvt. Ltd. are key companies operating in the connected TV devices market.’
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Some key highlights in the report:
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For the purpose of this report, Reports and Data has segmented the global connected TV devices market based on device type, application, price range, product type, resolution, end use, sales channel, and region:
Device Type Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
Application Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
Price Range Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
Product Type Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
Resolution Type Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
End Use Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
Sales Channel Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
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Regional Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
Benefits of Purchasing Global Connected TV Devices Market Report:
Finally, all aspects of the Connected TV Devices market are quantitatively as well qualitatively assessed to study the global as well as regional market comparatively. This market study presents critical information and factual data about the market providing an overall statistical study of this market on the basis of market drivers, limitations and its future prospects.
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