The survey conducted by THIP Media, the media arm of The Healthy Indian Project (THIP), in association with Cyber Media Research (CMR), measured the health attitude of Indians. A total of 1602 individuals aged 18 to 50 years from cities like Delhi, Kolkata, Bengaluru, Chennai, Hyderabad, Mumbai, Pune, and Ahmedabad were part of this survey.
Apart from the lack of trust on pharma companies (44 percent), lack of proper communication from the authorities (40 percent) and constantly changing guidelines (28 percent) are the two other top reasons pointed out by respondents when asked what caused confusion during the pandemic.
The survey brought to light the changing attitude of Indians. The key highlights of the findings are as below –
– 96% of the respondents said they will now be more aware of their health
– 95% of the respondents said they will read more and stay updated about their health
– 89% of the respondents said they will be more careful with fake health messages in the short and long term
Neelam Singh, Editor, THIP Media, said, “The survey brings to light a few crucial points about India’s changing health attitude. The pandemic created an awareness about health and health information among common people in India. Also, the awareness against health misinformation is constantly rising. At THIP Media we will continue to create evidence based health information in multiple Indian languages and also fact-check health misinformation.”
THIP Media focuses on publishing evidence-based health information for Indians and educating Indians about health. A signatory of the International Fact-Checking Network (IFCN), THIP Media has been working with Facebook as a third-party checker to fight misinformation in the healthcare space. The platform publishes in seven different Indian languages including English, Bengali, Hindi and Punjabi.
Sudipa Sengupta, CEO of The Healthy Indian Project, said, “The literacy about basic health in India has also been quite low. However, that is changing after the pandemic. People are now becoming more aware about health. The survey highlights the importance of public health messaging by Govt. and Pharma companies at this stage. If the pharma companies continue to lag in their brand trust, it will only create a breeding ground for more misinformation in the public health space.”
About The Healthy Indian Project
The Healthy Indian Project works towards making preventive healthcare in India convenient. The company runs health information and health literacy platforms THIP Media and THIP Academy respectively. In addition, the company runs a multi-platform chatbot named RAKSHA that helps people get answers to all their health queries and verify any health information.
Connect with THIP Media on www.thip.media or on Facebook and Twitter at @ThipMedia
Media ContactCompany Name: The Healthy Indian ProjectContact Person: Sudipta Sengupta Email: Send EmailCountry: IndiaWebsite: www.thip.media
